Published: 01 September 2025
Kepler Partners LLP (“Kepler”), the FCA-regulated specialist in asset management and funds marketing, has rebranded its asset management division under the new name Tycho Capital (“Tycho”). The new identity reflects the business’s evolution as a research-led alternatives specialist and marks a significant milestone in its continued growth.
A new name for an evolved identity
The decision to rebrand reflects the significant growth and increasing breadth of Kepler’s asset management business. As the firm’s capabilities have expanded, a distinct brand identity has been created to capture its dual expertise in Investment Solutions and Investment Consulting, along with a developing focus from Kepler’s heritage in liquid hedge funds towards broader alternative investments.
The name Tycho Capital is inspired by the 16th-century astronomer Tycho Brahe, who worked closely with Johannes Kepler to advance understanding of the solar system. The name captures the firm’s commitment to research and innovation – navigating complexity with clarity and insight, just as Brahe and Kepler did in their era – whilst retaining a link to the company’s heritage.
Defined areas of specialism
Tycho Capital is a research-led alternatives investment firm with deep expertise in sourcing, structuring, launching, and managing alternative strategies. With a foundation in liquid hedge fund investing, Tycho has grown to support clients across a broad spectrum of alternative asset classes. Its core business lines span two capabilities:
Georg Reutter, Senior Partner and CEO of Asset Management, Tycho Capital:
“This is an exciting new chapter for our business. Tycho Capital reflects the growth and maturity of our asset management capabilities and our ambition for the future. It offers a distinct identity that builds on Kepler’s heritage of research and innovation, while paving the way for new opportunities in alternatives. We look forward to bringing the Tycho Capital brand to market and working closely with our global base of investors – existing and new – as we continue to evolve.”
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